FS dieselex gold Reformulation

The goal here was simple. Highlight the best diesel fuel to ever exist. We needed to create a video to coincide with the release of an all new reformulated fuel. With the three main pillars of the fuel, Protection, Performance and Efficiency, we followed different industries around to showcase how the fuel helped their business. We were able to pull together many versions and formats to help with the release. Everything from release films in different lengths and formats, testimonials and product specific highlights.