Cutbank partnered with Johnston Ranch Management to capture the expertise, precision, and philosophy behind their work managing cattle for some of the most elite ranches in the country. JRC specializes in turning what is often treated as a depreciating asset into a thriving, profitable operation for high-end ranch owners. Their approach blends deep industry knowledge with hands-on stewardship, ensuring that every animal and every acre is managed with intention.

Cutbank and JRC operate on the same principles- craft, clarity, and long-term value. JRC elevates ranch operations through disciplined management and measurable results; Cutbank elevates brands and businesses by revealing what makes them exceptional and communicating it with precision and artistry. Our project together focused on telling their story in a way that reflects the skill, integrity, and purpose that define both organizations.