United States Department of Agriculture

Proper Representation

The USDA came with a challenge: misconceptions about American agriculture in the EU were shaping an incomplete picture of how food is grown in the United States. They needed a story that reflected the hard work, research, and collaborative efforts driving soil health forward across the country. We spent a week with a farming family in Oklahoma whose values and practices embody what we believe American agriculture is truly about- stewardship, innovation, and resilience. This is their story, and our hope that it helps redefine the conversation around American agriculture for audiences around the world.