Iowa department of natural resources

expanding participants

The Iowa DNR partnered with us to launch a campaign aimed at introducing recreational shooting enthusiasts to hunting and encouraging them to purchase their first hunting license. We connected with individuals who had followed that exact path, going from time at the shooting range to becoming licensed hunters. So we told their stories firsthand. By highlighting real experiences and authentic motivations, the campaign resonated with like-minded audiences and successfully bridged the gap between shooting sports and first-time hunting participation